About Litica
Litica is personal intelligence infrastructure. We build a personal model over time of your personality, emotions, and life metrics, then let an AI answer any question about you with evidence from your history. Not a generic chatbot. Not just a journal. A system that compounds in value over time.
What makes Litica different
Most tools help you store information or have conversations. Litica does something fundamentally different: it builds a structured model of who you are over time, then uses that model to answer questions with evidence. This isn't about chat. It's about building personal intelligence that gets smarter the longer you use it.
Evidence-backed answers
Every answer comes with signals from your personal database. See exactly what data points informed the response: sleep patterns, mood trends, workload, decisions, and more.
Compounding personalization
The longer you use Litica, the more valuable it becomes. Your personal database grows richer, patterns become clearer, and insights get more accurate. This is infrastructure that compounds.
Privacy-first architecture
Your data is yours. Encrypted, never sold, never shared. You control what's stored, what's analyzed, and what's deleted. Personal intelligence only works if you trust it completely.
Structured personal model
Unlike journals that store text or chatbots that forget, Litica structures your data into traits, emotional states, and metrics. This structure enables powerful queries and pattern recognition.
Our Mission
We believe high-performing, reflective people deserve better tools for self-understanding. Too many feel stuck in cycles of burnout, procrastination, anxiety, and inconsistency, not because they lack willpower, but because they lack clarity about themselves. Litica provides that clarity through evidence-based insights from your own history.
Our Vision
A future where everyone has access to their own personal intelligence infrastructure. Where questions about yourself can be answered with evidence, not guesswork. Where patterns are visible before they become problems, and growth is measurable, not abstract. Where technology helps you understand yourself better, so you can make better decisions and break cycles that hold you back.
Meet the Team
Jaime Bustos
CEO & Founder
Passionate about building technology that helps people understand themselves better. With years of experience in technology and entrepreneurship, Jaime leads the vision and strategy at Litica, focused on creating personal intelligence infrastructure that compounds in value over time.
Our Values
Evidence over opinion
We believe answers about yourself should be backed by data from your history, not generic advice or assumptions.
Privacy by design
Your personal data is yours alone. We build privacy and user control into every aspect of Litica.
Long-term thinking
We design for compounding value. The longer you use Litica, the more valuable it becomes. That's infrastructure, not a feature.
Clarity and decision support
We help high-performing people break cycles and make better decisions by providing clarity about themselves, backed by evidence.
Who We Serve
High-performers seeking clarity
Ambitious people who want to understand their patterns, optimize their performance, and break cycles that hold them back
Reflective individuals
People who value self-awareness, journal regularly, and want evidence-based insights about themselves
People stuck in cycles
Those experiencing burnout, procrastination, anxiety, or inconsistency who want to understand why and break the pattern
Market Context
Free Tier
Basic journaling + weekly summary
- • Daily journaling prompts
- • Weekly personal summary
- • Basic mood tracking
- • Limited history access
Pro Tier
Ask-any-question AI, forecasting, deeper analytics
- • Everything in Free
- • Ask any question about yourself
- • Pattern & trajectory insights
- • Deeper analytics & trends
- • Data exports
- • Priority support
Founding users: Join the waitlist to get early access and special pricing when we launch.
Your data is yours
No ads. No selling data. No third-party access. We don't monetize your personal information.
Encryption & security
All data is encrypted in transit and at rest. Designed for privacy-first architecture from the ground up.
Data export
Export your complete personal database anytime. Your data, your control, always accessible.
Delete anytime
Remove your account and all associated data permanently. Minimal retention: we only keep what you need.
A future where personal intelligence is accessible to everyone
We envision a world where questions about yourself can be answered with evidence, not guesswork. Where patterns are visible before they become problems, and growth is measurable, not abstract.
Our Vision
Personal intelligence infrastructure becomes as essential as email or calendars, a tool everyone uses to understand themselves better
Evidence-based self-knowledge replaces generic advice and guesswork
People break cycles of burnout, procrastination, and inconsistency by understanding their patterns
Technology serves human growth and clarity, not the other way around
The Path Forward
Today
Building the foundation for personal intelligence infrastructure: personal models over time, evidence-based answers, and privacy-first architecture
Tomorrow
Litica becomes the standard for personal intelligence, helping high-performers understand themselves better and make better decisions
The Future
A world where everyone has access to evidence-based self-knowledge, where patterns are visible, and where technology helps people break cycles and grow
Ready to build your personal intelligence infrastructure?
Join thousands of high-performing, reflective people who are breaking cycles and gaining clarity. Subscribe to our newsletter for updates and early access.